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Description and goals of this course: This course will take the efficiency improvement and risk characteristics of FinTech as the main teaching topic, and strive to accurately and comprehensively describe and summarize the forward-looking dynamics of FinTech. In this way, it can systematically reflect the technical components and scenario applications of FinTech, and highlight the risk characteristics of FinTech which put forward the corresponding risk identification method. This course is oriented to the needs of applied teaching. Lessons are set up in accordance with the elements of FinTech. It focuses on the integration of FinTech progress and finance, the application scenarios of FinTech, and RegTech to carry out a comprehensive and systematic elaboration. On the other hand, the most representative of FinTech “mobile payment” and related application technologies such as AI, Big Data, and Cloud Computing have also accelerated the full realization of digital marketing. Those allow digital marketing to be more personalized in an automated process. Hence, prompting industry players are able to deploy marketing strategies more agile and accurately to drive the overall digital marketing activities to achieve their goals. Accordingly, this course also uses digital marketing as a sub-theme of the course to complete the whole course. |
金額：21,600元
