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The main objective in this course is to provide an overview of the dynamic nature of consumer behavior and the influences that marketing efforts have on consumers. Consumer behavior is a multidisciplinary field of study which incorporates theories and principles from psychology, sociology, anthropology, marketing and other areas of study. All these areas help to better explain the phenomena of selecting, purchasing, using and disposing of products and services. We are all neophyte consumer behaviorists because of our personal experiences in the marketplace. Since this is a graduate level class, the trend of contemporary consumer research will also be introduced. Different techniques in doing research in consumer behavior area will also be introduced.
未曾修習過企業管理碩士學分班課程同學請點選下列網址另繳新生報名費，費用為200元。
金額：18,000元
